- this chapter explains how he believes that being a food service worker requires a lot more skills and education then most would expect. And how these skills will help the industry with knowing how to communicate and engage with customers.
- to him it means learning to use certain words or language to win over a customer or brand. he believes these are techniques that need to be taught by a skilled individual.
- It helps you to up size there order and spend more money when you are more knowledgeable about the menu because it makes the customers feel comfortable by taking control of the situation.
The reader would be for those people who have never worked in the food industry who passed judgement or, formed opinions on others who decide to work in the food service industry. or even maybe managers or corporate to have a better understanding of their entry level employees and what they go through and how it can be better.
The gap is that Mirabelli is trying to give those who have never worked int the food service industry a perspective of the skills and education it could take to please their customers . taking away the stereotype that people assume since there is no required higher education that they dont deserve a particular rate.
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